It’s a well-known fact that colors can provoke emotions. The emotions that colors evoke determine how users perceive your product. That’s why when you’re choosing a color palette for your product, it’s vital not only to think about how things look but also think about how they feel too.
Here is how colors generally perceived in the Western world:
👉 Orange: Playful, energetic, cheap
👉 Yellow: Cheerful,
friendly, attention-seeking
👉 Red: Power, passion,
danger, importance
👉 Green: Natural, safe, fresh
👉 Blue:
Calm, reliable, trustworthy
👉 Purple: Luxury, romantic,
spiritually
👉 Pink: Feminine, youth, innocence
👉 Black:
Sophisticated, edgy, mysterious
👉 White: Cleanliness,
purity, health
👉 Gray: Neutral, formal, sophistication
Pallette 1
#972828
#FD7029
#FECF43
#FFFBFF
#0E3D5B
#972828
Pallette 2
#101422
#032440
#053157
#083E6F
#7BB9D2
Pallette 3
#E83641
#EEF9EC
#9BD4D6
#3B6E91
#1C2D4C
Pallette 4
#008514
#00C71D
#7DDEFD
#1D83CE
#0F63B0
Pallette 5
#FF7723
#132F39
#007F81
#FEDB4C
#ED8788
I'd love to hear what you think and feel free to ask any questions you might have!